Oh, and that's Jethro. We're the people behind the big idea of rethinking retail. Chopwood Mercantile is an outdoor shop in Crested Butte that provides unique gear and guidance to foster experiences in wild places, and we're the ones that back it up. We purchased Chopwood in 2021 when the original founders Travis and Lisa handed us the reins (a fitting metaphor, given the past owners' habit of rescuing mustangs and dogs). 

You can also read about our transition in Outside Business Journal, here. So swing by and say hello! We can't wait to welcome you to Crested Butte.