February 22, 2016 1 min read
Chopwood is taking Travis and Lisa’s decades of mountain retail experience and merging it with the concept of a “public house” along with a little bit of old-school friendly mercantile. It’s not about you buying a two hundred dollar jacket. Head on in, strike up a conversation and share your passion for getting out there and enjoying the ride.
It began by looking outside retail for inspiration, including the craft brewing movement, farm-to-table, food trucks, and other retailers who are focused on the deeper connection of social gatherings rather than in-and-out buying and selling.
(Travis & Lisa testing farm-to-table...)
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